The Hungarian Data Protection and Freedom of Information Authority (NAIH) recently fined a market-leading Hungarian media service provider HUF 10 million (approx. €25,000) for failing to comply with the data processing principles of lawfulness, fairness and transparency in its cookie management solution based on the Interactive Advertising Bureau (IAB) Europe's Transparency and Consent (TCF) Framework. This is the first time that the Hungarian authority has imposed a fine for cookie management issues and made it public.
This past year brought significant privacy-related regulatory challenges to business operations. The pandemic situation and lockdown, the ever-rising number of data breaches, the invalidation of the EU-US Privacy Shield, and the challenges arising from the uncertainties of BREXIT have all tested compliance departments to the full.